A lot happened at the Shopify Unite event, the challenges and complexities of European and International expansion of the eCommerce business was of the main topics. Like mentioned by Shopify CEO Tobias Lutkegave in his keynote of what the major platform changes were, we wanted to highlight some of the new features which we think can be key to your European success.
Main massive takeaways from Shopify Unite
Integrated Marketing Platform Within Shopify
Introduction Of Shopify Ping Platform
Shopify App Store Redesign
Launch Of New Shopify Services Marketplace
Introduction Of 1-Click Checkout
You Can Now Make Payment In Multiple Currencies
Shopify’s Admin Panel Is Also Available In Multiple Languages
French, German, Japanese, Italian, Brazilian Portuguese, and Spanish.
Fraud Protection For Shopify Payments
Save Time Managing Apps With Shopify Flow
Enhancements To Deliver An Omnichannel Customer Experience
European takeaways from Shopify Unite
As mentioned in other GO EU blogs, European expansion in a cost-effective and compliant way is a critical strategy for non-European retail businesses. Even though non-European retailers are constantly being asked to do more for less, the new features in Shopify are definitely taking down some barriers. Therefore, we want to highlight some of the new Shopify features especially for the European market and how they help you a little bit further in your battle trying to compete with European brands & retailers.
You can now make payment in multiple currencies
To help non-European merchants sell into Europe, multi-currency functionalities are coming to Shopify Payment. This way its more easy and customer-friendly regarding your European storefronts and checkout experiences. You can also show your customers local currency prices based on current foreign exchange rates based on their European country. So, if you have a Russian bank account and credit card and you live in Germany you can easily pay with that credit card in your own currency and have it shipped into Germany out of the US.
Introduction of 1-Click checkout and preferred payment method
This will even further help you together with our plugin to collect the right amount of duties and taxes together with the right payment method common for each European country. This allows customers to skip the traditional ‘add to cart’ checkout process and check out without leaving the product page. With the GO EU Commerce conditions absorbed in the shipping conditions, you can ask for the sale immediately and completely avoid the traditional Shopify checkout flow.
Integrated marketing platform within Shopify
This summer, Shopify users can access a brand-new marketing section within their Shopify store. Now you can easily create digital marketing campaigns for each European country to promote your products and grow your business for each European country. This way you don’t need to have all your favorite marketing apps open within one browser. Connected to the GO EU Commerce localisation services it’s even more easy to create and run marketing campaigns for each European country.
The admin panel will also available in multiple languages
Shopify being the youngest and fasted growing platform in the US and Canada, logically has always been catered towards an English-speaking audience. Soon this will change. They’ve just launched a beta program that will offer native language capabilities for merchants in German, Japanese, French, Spanish, Brazilian Portuguese and Italian for the Shopify admin panel and mobile app. This will help non-European merchants even better to partner with European experts when it comes to localisation, marketing campaigns and customer services challenges.
The introduction of so many new features to consolidate the multi-currency functionalities, skipping the traditional ‘add to cart’ checkout process and check out, brand-new marketing section and the beta program for native language capabilities for merchants are astounding, to say the least.
Don’t wait untill the summer when most of these app enhancements are released but make sure you know what they can do for your business as soon as possible and if they can help you expand into Europe.
Be proactive and innovative in your partner choices for Europe since they will impact your performance and business into Europe. A standard duty calculator app in your checkout, providing you with just estimates on European VAT per country is not going to help you.
Keep up with current market technologies to ensure your product are sold in a compliant way and stay in control of your margin and sales price but also for your European customers.
Pay attention to small details such as changing from a “.com” to a “.co.uk” or “.de” make the European market more comfortable with your product’s website.
Partner with a localization expert help you ensure that your message is tightly aligned with a target customer’s need from country to country.
GO EU Commerce
If you are on Shopify Plus we help you implement and execute the existing and new Shopify services into Europe beating the European challenges increasing your sales into Europe.
Do you want to stay in control of your customer journey and make use of your full Shopify Plus solution into Europe? Do you still want to be flexible, cost competitive, compliant and would like to get a more in-depth insight for your current and future European sales strategy?
Contact us via our website or send an email to firstname.lastname@example.org and we are more than happy to schedule a call how we can help you doing more business in Europe and how to increase your European sales in a compliant way.