9 Steps To Take for Greater Retail Success in Europe

In my last blog, I identified some of the barriers that non-European retailers have when breaking into the European market. I also used the Kano-analysis model to show how you can link “delighters” to your site for increased conversions and customer satisfaction. Now that you’re armed with that information, are you ready to look at…

Shopify Unite Takeaways For Europe

A lot happened at the Shopify Unite event, the challenges and complexities of European and International expansion of the eCommerce business was of the main topics. Like mentioned by Shopify CEO Tobias Lutkegave in his keynote of what the major platform changes were, we wanted to highlight some of the new features which we think…

You don’t need a European warehouse!

Why spent a ton of money, time and resources managing two operations, double stock and additional European partners? Registrations, thresholds, clearances, customs and tax authorities can hold a big draw when you want to grow in a European market. Why would you need a European warehouse for your ecommerce shipments into Europe? Especially when you…